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Our Mission

Crumbs Cookie Company, LLC offers allergy-friendly, plant-based cookies and custom cakes that are dairy, egg, and nut-free.  We provide baked goods that are convenient, safe and delicious!  We're here for your custom cake needs for birthdays, baptisms, weddings and any special occasion.

The company is owned by Nicole Baker, a local food-allergy mom and RN turned entrepreneur. 

Crumbs Cookie Company, LLC is headquartered in Wake Forest, NC, and was inspired by Nicole’s desire to create a yummy and safe cookie for her son, Joshua who has severe food allergies. So, when we say these products are “made with love” we mean it, because each and every product is made with him in mind.  As the mom behind the mission, Nicole takes a hands-on management role in the company. She believes everyone should be able to enjoy a yummy cookie, or beautiful birthday cake, even those with special dietary needs.  Crumbs Cookie Company, LLC values inclusion and prioritizes promoting food allergy awareness in the community.


The Market

1 in 13 children has a food allergy, and 1 in 10 adults has a food allergy.  The Centers for Disease Control and Prevention have reported a 50 percent increase in the number of children with food allergies since the late 1990s.  Our market research has shown most of our customers subscribe to a plantbased diet.  Our goal has and always will be focused on serving the food allergy community by providing an allergy-friendly and delicious treat because everyone deserves dessert !

 Our competitive advantages

While there are other allergy-friendly baked goods on the market, our marketing strategy is to emphasize the quality of our products.  As a southern cook, Nicole understands the importance of cookies having just the right amount of rich, delectable, chewy, “ooey-gooey” deliciousness, and her cookies provide just that!  She knows a cake has to be fluffy and moist with just the right amount of richness, and her cakes deliver just that!  All products are hand-made by Nicole, and are currently available by order online, and at local community events.

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